Aug 02, 2022
In DIY Forum
The company's mission is clear: At Pinterest, our mission is to help people discover things they love and do those things in real life. 'Doing things in real life' in this case of course means 'buy and use'. Users find inspiration for their next renovation project on Pinterest. After that, they might even buy some furniture or DIY items through this platform. Or, for example, they are looking for their next party outfit and then buy those fancy shoes they scrolled past. The visual impact of Pinterest drives many people to purchase. Also read: 7 practical tips for using Pinterest for business [infographic] Whatever people plan to buy online (or offline), it's likely that they've also visited Pinterest in the purchase process to learn more about the product. The visual character and the easy search engine make Pinterest an attractive platform for potential buyers. Pinterest's target audience Another interesting aspect is Pinterest's targeted audience. Pinterest users are typically the ' decision makers '. People who job function email list are on the verge of making a purchase. 76% of decision makers on Pinterest are female. This is an overwhelming majority. According to the same research, the most popular categories on Pinterest are 'food and drink', 'style' and 'beauty': Decision makers are 2x more likely to spend a week doing research on an article about food or drink. 52% use Pinterest to develop their passion for food and drink. Pinterest reaches 70% of decision makers who have bought jewelry, watches or accessories in the past six months. In addition, the platform reaches 1 in 2 people who have spent 500 or more on women's clothing or shoes in the same period. 51% of decision makers are exposed to new brands. Pinterest is quite transparent when it comes to reporting their demographics. Companies can even compare the audience for their profile with Pinterest in general to see if there's any overlap. You do need a business account to do this.