Typically, an SEO website audit identifies issues that are hampering a site's ability to be found in search results and recommends changes to fix those issues. The final objective of a technical SEO audit? To help you improve the site's search visibility and drive more organic traffic. But the approach to SEO audits varies between practitioners and agencies. Which approach is best for you depends on many factors. TL;DR : There are three levels of SEO audits. They are all aimed at discovering ways to improve a website's visibility in searches. From free tools to expert analysis, all types of audit have their place. This article lists five audit tools, explains the different approaches, and clarifies what you can expect to pay and get at each level of SEO audit. The 3 levels company employee list of SEO audits Three levels of SEO technical audits exist today: The “good” SEO audit: A software tool uncovers superficial SEO issues (many of which can be helpful). The tool produces a single generic report. Suitable when you don't have an audit budget or want to check some basics yourself before starting with an agency. Never a waste, but not a deep dive. The “best” SEO audit: An SEO vendor or practitioner offers additional SEO insights, but not much of a solution. They can identify issues that data analysis alone cannot uncover. Without in-depth solutions, this only points out possible problem areas, but sometimes that's all you need. The “best” SEO audit: An SEO agency performs an in-depth technical audit. This requires the work and expertise of one or more seasoned SEO analysts who specialize in technical