Here's something to think about for all AEC companies that think brand building isn't important: If your company didn't have a brand, how would you differentiate yourself from other AEC companies? And if you couldn't differentiate yourself, how would you expect to Latest Mailing Database see long-term growth and profitability? You'd look like every other store in the neighborhood, and we sure don't want that! By now you may know the 5 Ps of marketing (price, promotion, people, place, and product) and how they can help you market your services. But I bet you haven't heard of the 3 D's of branding (and that's mainly because I just coined the phrase!)produce the best results.
When in reality, it's quite the opposite. Customers and prospects notice. For example, which company would you consider, or even hire, based on their “About” statement that you might find on their website: Company A: We provide our clients with civil engineering, When a business is able to Latest Mailing Database clearly and succinctly explain what makes it unique, mechanical engineering /electrical/plumbing, structural engineering, architecture and construction and specialize in recreational, residential, commercial, mixed-use and transportation design. Company B: Over our 50 years of experience in providing our clients with exceptional expertise in structural engineering and architecture, we have evolved into one of the industry leaders in designing sustainable stadiums around the world.
Wrong. Your differentiator should be what your business clings to. This does not mean that company B does not also offer civil engineering and construction services. Instead, they want to be known in the sustainable stadium design market because they know that's what makes them great and what brings them the kind of work that will grow their business. however you want to Latest Mailing Database cut it, the first step to successful brand building is to stand out and focus clearly on what makes your business unique. This should be part of your business architecture marketing strategy. Demonstrate Your Brand When I say demonstrate, I'm not talking about flipping through an RFP response and looking at resumes and project pages. No, those are your qualifications.