However, in recent years, vertical video has been one of the most engaging forms of online content. Most smartphone users typically hold their phones vertically when watching videos. Job Function Email List Also, over 90% of top iOS apps have fixed vertical functionality. Social media management software company Buffer conducted extensive research to Job Function Email List test vertical and horizontal video comparisons on social media, and they found.
Vertical Video on Devrix Charts Social Media Video formats on social media : On Facebook, vertical videos have a 68% lower cost per view than square videos. Job Function Email List On Instagram, vertical videos saw a 6% increase in 3-second views and a 187% increase in total watch time views, a 50% increase. More importantly, the Job Function Email List emergence of Shopping Stories on Instagram and its vertical IGTV platform established the need for this format.
We can expect more vertical video ads in 2020 and beyond. IGTV Video Ad Format IGTV redefines the need for mobile-centric video advertising. Image credit: Instagram3. In-stream video ads In-stream video ads are great for grabbing users' attention. Compared to Job Function Email List traditional video ads, in-stream video ads work in a similar way to Job Function Email List TV ads. They are displayed while the user is watching the content. The IAB defines in- stream ads as.