Once you’ve defined your target industry and services, there are two ways to find prospects: inbound and outbound marketing.
Inbound is where prospects come to you instead of you reaching out to them. Let’s run through the most popular inbound marketing channels that generate leads.
Provided you have a website, you can use it to generate leads if you make people aware of your SEO services and encourage them to take action by either calling you, sending you an email, or downloading an incentive.
Look at this landing page that explains and communicates the growth benefits of the company’s SEO services. The page also includes a strong call to action: get an SEO quote today.
Compelling landing page for SEO services
You already know that organic traffic is the main traffic source for many websites.
Use Ahrefs’ Keywords Explorer to identify the relevant keywords your prospects are searching for and assess the potential of that traffic.
Type “SEO” and select your country
Use the Include filter to enter the industry or niche you are targeting, e.g., accountants, contractors
You can see the Keyword Difficulty (KD), search volume, global volume, and Traffic Potential (TP) metrics.
Filtering SEO niches in Keywords Explorer
Now select the “SERP” button to view the traffic to the top pages.