Some brands and influencers have used clever or witty captions, or even audience-appropriate jokes to further humanize themselves on Instagram.
My colleague Kelly Hendrickson, HubSpot's social media team manager, says that she loves Netflix's account and sub-accounts, particularly because of the post captions.
"They have such a clear brand voice, and you laugh along with them. They're in on the joke, just like one of your friends," she says.
example of instagram business account like netflix using clever or witty comments to gain followers on instagram
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Netflix's voice is casual, trendy, and humorous while still staying on brand.
In the post above, the caption is funny, authentic, and relatable. Who hasn't flipped through a friend's Instagram Story with the hope that you'll be featured?
Calls to Action
Another way to increase the shareability of your caption and engage your followers is to ask questions or have some sort of call-to-action in the captions of your photos.
For example, you might write, "Double-tap if you find this funny," or "share your story in the comments."
In the example below, we asked followers of the HubSpot Instagram account to leave a comment with a book that's had a positive impact on their work, along with tagging the author:
example of an instagram call to action cta on hubspot instagram account to increase engagement and gain instagram followers
Adding just a few relevant emojis can add even more personality to your posts. It could also make them even more noticeable on an Instagram feed. In the post below, Danielle Gray, a beauty expert with over 50K followers, includes witty text with relevant emojis to make the post pop.