Unprecedented 200-250% growth in email traffic email list due to various factors. Growth ac campaign saw 236% growth in email traffic between august 2019 and august 2020. Infrastructure scaling over the past few years, one of the most critical things activecampaign has done for the holidays has been growing our infrastructure to handle the staggering increase in traffic. This means we made sure we had enough servers (and that those servers had enough cpu, memory, network bandwidth, and disk space).
Running our mtas in the cloud has made this process extremely easier than having to manually purchase servers, manage network equipment, and deal with hardware upgrades and failures. We've typically increased capacity by at least 160%: most recently, we completely doubled our messaging environment. Scaling up our infrastructure means that operations email list will continue to be completely seamless during peak sending times during the holiday season. Tuning configurations for optimum speed in the months leading up to the holidays, we pay particular attention to optimizing our email setups to ensure that the "Throughput" (the number of messages queued to an email provider) is optimal for every message you send. This process is a constant work in progress, since optimal thresholds are a moving target.
This means tuning and re-evaluating our connections email list at the smtp level (like rate limits and throttling) to make sure we're not sending messages too fast or too slow for a given mailbox provider. 7. Create a diverse team with global expertise a core principle of activecampaign is to create a diverse workplace that helps us create an even better product. With decades of experience across email service providers (esps), isps, hosting companies, brands, and agencies (as well as years of product and service experience at activecampaign), the deliverability team is expert in even the most complex sending issues. This global expertise covers almost all verticals. Yq0kivh94 ac deliverabilityactivecampaign's compliance and deliverability team brings over 50 years of combined experience to ensure deliverability and compliance needs are met in