The giant awoke. This year is the year Amazon Advertising has really begun Photo Retouching to accelerate as a new force in the world of digital advertising, and advertisers need to catch up. According to a recent eMarketer report, Amazon is projected to account for 10% of digital advertising revenue by next year. This year is already the third largest advertising platform. Expect updates and new features within the platform to occur at a dizzying rate as Amazon grows exponentially. The early rapid growth of advertising platforms presents both the challenge and the opportunity Photo Retouching to adapt quickly. Much has already happened since 2018.
This post summarizes what these changes were, which ones are most important, and how to get the most out of them. Major changes to the Amazon Advertising Platform Photo Retouching Amazon ad space types We'll refer to them throughout this post, so let's clarify the main types of Amazon inventory. advertisement Continue reading below Sponsored products These are standard product lists. Individual products are triggered by the selected keyword and the link leads to the product details list page. Sponsor brand These are the more deluxe types of inventory. Sponsor brands are displayed based on related keywords as well, but users can upload: Customized creative. Up to 3 ASINs (Amazon Standard Identification Numbers) / Products. The link leads to a custom landing page. Photo Retouching Product Display Advertising (PDA) Unlike the above two, PDAs are not triggered by keywords.
Instead, the PDA is based on the product or product category and appears under "Add to Basket" on the product page. Display advertising Amazon divides this category into three categories (display, video, and custom), but they're basically all standard display inventory Photo Retouching and in different formats. This type of inventory, unlike other inventory, is available to all advertisers, not just those that sell on the platform. advertisement Continue reading below Summary of all changes since 2018 Amazon has spent a lot of time on advertising platforms since last year. Below is a timeline of all the major changes made within the Amazon Advertising platform between 2018 and 2019.