Marketers love to launch things. In a way, we’re Mission Control for the business, launching products and campaigns with precision and flare. Yet beyond all of these Special leads high profile launches, hundreds or thousands of small, everyday lift-offs pass nearly unnoticed once a deal is signed or a payment clears. We’re talking about customers. The moment a buyer becomes your customer is considered a micro-launch. Your customer begins an individual mission, pursuing a specific Special leads goal with your product.
These beginnings lack the support or attention of product Special leads launches, yet in aggregate, customer success is more critical than ad campaigns or logos. If you divert just a fraction of your budget spent on splashy product or campaign events to customer launches, you can realize significant gains in retention and loyalty. Focus on launching customers, not campaigns. The Special leads customer launch happens after the sale. In many organizations, marketing checks out at this point, missing the opportunity to have a greater impact on revenue Special leads and long-term customer relationships.
But the job of marketing isn’t done once the buyer becomes a Special leads customer. Marketing creates the brand promise before the sale, so marketing should help the customer realize that promise after the sale as well. It’s no secret that customer acquisition is expensive. Businesses with renewals or subscriptions in place lose that investment if the customer doesn’t stick Special leads around. Even without a subscription model, if your revenue depends on referrals or repeat business, marketing must focus on customer success. And what better time to start than with the customer launch?